Analytics & Tracking

What is measured will improve. We make sure that happens and help tell the story.

Accurate tracking of online tactics with strategic reporting and insights is paramount for any level of digital success. With the elimination of third-party cookies, a heightened focus on privacy and an increasing number of digital channel to balance, it is easily one of the most under-appreciated aspects of digital marketing.

METRICS STRATEGY

Pyvot helps brands identify the key performance indicators (KPIs) that matter most to your business. We understand that each business is unique, and the metrics that drive success can vary. Our team will work closely with you to establish the most relevant metrics for your business and align them with your overall marketing objectives. This comprehensive approach ensures that you're tracking the right data to inform and drive your marketing decisions.

GOOGLE ANALYTICS AUDIT

Our Google Analytics audit service can help you uncover hidden opportunities for improvement in your existing analytics setup. From data collection to reporting, our team of experts will audit and refine your Google Analytics implementation to help you get the most out of it.

GOOGLE TAG MANAGER

Google Tag Manager is a powerful tool for tracking user activities on your website and mobile app. Our team can help you implement Google Tag Manager so that you can easily deploy tags and track conversions.

CUSTOM DASHBOARDS

Our custom dashboard services allow you to build custom dashboards to visualize your data and gain insights into customer behavior. We will work with you to create a tailored dashboard that meets your unique needs and requirements.

OFFLINE TRACKING

We offer offline tracking services to help you measure the impact of your campaigns beyond the digital world. We can help you track offline conversions from print, radio, and TV campaigns to understand customer behavior across channels.

CALL TRACKING

We provide call tracking services to help you measure and optimize the performance of your marketing campaigns. Our team can set up a customized call tracking solution that will give you deeper insights into how customers interact with your brand over the phone.

METRICS AUDIT

The Metrics Audit is our initial step in comprehending your current data landscape. We thoroughly examine your existing metrics, tracking tools, and data collection methods to identify any gaps or opportunities for improvement. This detailed audit provides a solid foundation for shaping your future metrics strategy.

METRICS STRATEGY

In our Metrics Strategy phase, we develop a comprehensive plan based on the insights gleaned from the metrics audit. This involves identifying key performance indicators (KPIs) specific to your business and aligning them with your overarching marketing goals. This strategy serves as a roadmap, guiding your data collection and analysis efforts.

THE IMPLEMENTATION

During the Metrics Implementation phase, we put the strategy into action. We set up the required tracking tools, including Google Analytics and Google Tag Manager, and configure the custom dashboards. This process ensures accurate and consistent data collection, facilitating reliable and insightful analysis.

THE RESULTS

We analyze the collected data and measure the performance of your campaigns against the predetermined KPIs. This crucial evaluation helps in understanding the effectiveness of your marketing efforts and guides decision-making for future optimization. With our custom dashboards, you'll gain valuable insights into user behavior and conversion trends.