Pyvot's PLOT Process
TM
Pyvot exists to help our clients solve problems for more customers. Our PLOT process is the catalyst for this.
P inpoint the Problem
L earn the Motivation
Outline the Value
T ailor the Solution
A plot is a sequence of events that tells a story. Every brand has a story and it is their job to make their customer the hero of that story. Pyvot has developed a strategic workshop to help create unique stories brands for that defines the problems their problems, plays to customers motivations, defines differentiated market position, and creates a unique tailored messaging solution that is the cornerstone of their marketing strategy.
Building The PLOT
At the heart of every successful business lies a problem that is solved for a client or customer. When we bring a new client under our wing, our first mission is to dissect the very problem their business, service, or product solves for their customers.
​
PINPOINT
THE PROBLEM
OUTLINE THE
VALUE
We will uncover what makes a business uniquely qualified to appeal to their customers motivation and solve their problems. We create cornerstones on these attributes that help separate apples from oranges in target markets.
​
LEARN THE
MOTIVATION
Research points us towards an interesting revelation - people are naturally driven by two basic instincts: "surviving" and "thriving." When a product or service resonates with these instincts, it sparks a profound motivation. We work with brands to ensure that every potential customer knows not just what you do, but why it matters to them
​
TAILOR THE
SOLUTION
We create a package of messaging and creative so tailored, so finely tuned, that it becomes the primary pillar for all marketing activity. This isn't just about pretty words and eye-catching visuals – this is about creating a potent blend of strategy and market differential that separates brands and fuels real growth.
​