GROWTH ARTICLES

Pyvot is committed to creating content and resources that supports the marketing industry and inspires brands to achieve their maximum potential.

Cash being protected by a moat, with alligators looking at the cash hungrily

Wasting Ad Spend? How to Protect Your Budget from Click Fraud & Bad Leads

Click fraud, bots, and bad leads are quietly torching your ad budget. Learn how to fight back with smarter targeting, fraud protection tools, and post-click strategy. Stop funding fraudsters and start turning clicks into customers.

Jul 13 min read

Money leaking out of pipes while a marketer watches.

When DIY Marketing Is Costing You More Than You Think

DIY marketing might seem budget-friendly, but it could be costing your business more than it saves. Discover the hidden costs, lost ROI, and smarter alternatives to grow faster.

May 293 min read

A landing page burning in a dumpster fire

Your Landing Pages Are a Dumpster Fire: How to Fix Them Before Your Ads Burn More Budget

Is your landing page ghosting your leads and draining your ad spend? Learn how to fix slow load times, bad CTAs, and high bounce rates before your budget goes up in smoke. 2025's guide to turning clicks into real conversions.

May 133 min read

A marketer balancing on a beam with cash and an anvil

Marketing Budgets Aren’t Expenses, They’re Investments (Unless You’re Doing It Wrong)

Marketing budgets aren’t expenses, they’re your ticket to real growth. Ditch the vanity metrics and learn how to make every dollar work overtime (without needing a finance degree).

Apr 293 min read